PIXABAY — A website that sells “toys that will make your birthday cake” has raised more than $50,000 in three days on crowdfunding site Indiegogo, making it the first such crowdfunding project to reach the $2 million mark.
The “Pixabi Birthday Cake” Kickstarter campaign aims to raise $500,000 within the next two weeks to create a fully functioning cake that will feature the iconic Pixar character in a retro-inspired pattern, according to Indiegogogo.
It is a “toy that will be so cool, that you’ll think it’s a toy,” said the website’s creator, Sarah Leibowitz.
“If we reach this goal, the cake will be on display at the Pixar Animation Museum in Burbank, California, and on display for the rest of the year.”
Leibowitz, who also has an app, “Toys for Birthday,” said she wanted to share the “pixabays” experience with as many people as possible, saying they are a “huge part of the Pixar family.”
“Our birthday cake is one of the most iconic moments in the Pixar movies and is a huge part of who we are,” she said.
“Our dream is to create something truly special that everyone will enjoy.”
The Kickstarter campaign has so far raised more $1.2 million.
It was launched on June 18, the same day Pixar announced its newest movie, Monsters University.
The film, which is based on the popular children’s book by Michael Crichton, stars Tom Hanks, Kate Winslet, Kristen Wiig and Zach Galifianakis, among others.
The cake will feature an illustration of Pixar’s “Wreck-It Ralph” character, along with other Pixar-themed artwork.
It will include “tacky stickers” that can be attached to a cake.
“If you’re thinking of buying a cake this year, you’ve probably never heard of PIXIBY,” Leibowits description says.
“It is an interactive project by Sarah Lebovitz that brings together the fun of toy making, with the challenge of being creative in a creative way.”
“Pixiby is a fun, whimsical, and unique cake that celebrates the joys of family and friends,” it continues.
“Sarah has created a whimsical and unique way to celebrate the holidays, and is proud to be a part of this project.
She will be sharing her passion for making cakes with her family, friends, and co-workers through the holiday season.”
PixaBread, Leibovitz’s other Kickstarter campaign, has raised $5,000 more than the cake campaign.
“We want to show our appreciation to Sarah and her amazing team for all their hard work and dedication to this project,” the website says.
“As a family, we can’t wait to share this special time with our friends and family this year!”
Pixbays can be a lot of fun for kids.
They are especially popular with families who like to share a cake together and the kids are very curious about the toys and decorating details, said Indiegolive co-founder Josh Schreiber.
He said the company will also be sharing the experience with parents who have their own birthday celebrations.
“I think people can relate to the concept of birthday cake,” he said.
“There are so many fun things to do in the day to celebrate your birthday, from watching cartoons to taking pictures with your kids.
It’s a great way to show your family that you care.”
According to Indegogo, “PIXABY” is available for pre-order on the website and can be purchased online for $59.95.
It is also available at brick-and-mortar stores and at Indiegobuy, which offers a $29.95 pre-sale for the first 200 customers.
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