The slinky, colorful toys that were once relegated to children’s toy boxes are back on the shelves.
Toys and games makers say they are enjoying the surge in demand.
“It is an industry that is alive and well,” said Daniele Rizzi, senior director of marketing and consumer partnerships at Hasbro, which owns Hasbro and Hasbro Studios.
He added that the toys that once dominated the market are enjoying a resurgence.
Hasbro had more than $6 billion in revenue last year, up more than 30 percent from a year earlier.
Toys for girls’ and boys’ toys also have risen significantly, according to the toy industry trade group the Toy Industry Association.
“The demand is still there,” Rizzisaid.
The rise of slinky and other toy products, in particular, has sparked speculation that kids may be getting too old for them.
And it may be a good thing: Kids love their slinky creations.
“I have a 4-year-old daughter who loves her slinky doll,” Ruggiero said.
“She loves the little things that they have fun with.”